Katrina Markoff & Vosges Haut-Chocolat

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Case Details:

Case Code : LDEN056
Case Length : 18 Pages
Period : 1995-2008
Pub Date : 2009
Teaching Note :Not Available
Organization : Vosges Haute-Chocolat
Industry : Confectionary
Countries : US; Global

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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"The brand isn't just about really good chocolate, it's almost a lifestyle."¹

- Katrina Markoff, Founder of Vosges Haut-Chocolat in 2008.

"Katrina is the total embodiment of the creative, passionate, and socially conscious entrepreneur. She is a wonderful example of how entrepreneurial success can be achieved while maintaining a sense of connection to community and responsibility for the environment."²

- Rieva Lesonsky, Senior Vice President and Editorial Director, Entrepreneur Magazine, in 2007.

Peace through Chocolates?

On July 31, 2008, Katrina Markoff (Markoff), founder of Vosges Haut-Chocolat (Vosges), found a place among the five finalists in Entrepreneur magazine's³ 2008 'Entrepreneur of the Year awards'⁴, in the established entrepreneurs category.

Commenting on Markoff's achievement, Amy Cosper, VP / Editor-in-chief of Entrepreneur magazine, said, "Being named a finalist for the Entrepreneur of the Year awards is a tremendous honor for these business owners. It is the ultimate recognition for transforming challenges into opportunities - both personally and for those who count on them."⁵

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1] Debra Pickett, "Sunday Lunch with Katrina Markoff," www.blogs.suntimes.com, August 20, 2006.
2] Irvine, "Entrepreneur Magazine and Open from American Express® Announce the 2007 Woman of the Year," www.entrepreneur.com, December 27, 2007.
3] Entrepreneur Magazine is a monthly publication that carries news about entrepreneurialism, small business management, and business opportunities.
4] The awards were presented by the UPS Store, part of Mail Boxes Etc., Inc. (MBE), a leading franchisor of retail shipping, postal and business service centers.
5] "Entrepreneur Magazine Finalist," www.vosgeschocolate.com, July 31, 2008.


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